Industry News:  Tips

6 Manipulative Email Tactics that Marketers Should Stop Using in 2018

While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it. With those goals in mind, here are six manipulative email tactics that have no place in modern, subscriber-centric email marketing programs
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Interactive Email for Beginners: 6 Interactive Elements You Can Add to Your Emails Today

n the beginning of 2017, we asked over 1,200 email marketers about what they think will be the biggest email trend of the year. Interactive email lead the list, with 27% of marketers saying that 2017 would be the year of interactive email. And indeed, we did see some truly inspiring interactive emails, including these masterpieces from Nest, B&Q, and Burberry.
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We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.

Every time we sent an email, we ended up with lots of data. Open and click rates from hundreds of emails delivered to hundreds of thousands of subscribers. But all this data didn’t tend to give us clear, actionable steps to improve our emails. I just couldn’t figure out the why behind the numbers. More often than not, I found myself guessing why subscribers might have responded negatively or positively to any given email. I had no way to tell how they actually felt.
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Is Your Email Aesthetic Hurting Your Clicks?

The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. Across digital channels, we’ve seen a progression from crowded and clunky to sleek and minimalist. In our effort to produce creative with a modern aesthetic, are we depriving our audiences of a positive user experience? Is our creative contributing to tune-out and abandonment?
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40 Tips for Dramatically Better Emails

When it comes right down to it, email marketing is all about getting the basics right. Yes, you need to segment your lists and yes, you should upgrade your transactional emails, but every email marketer also needs to invest time in big picture strategies like positioning, voice, value and conversion optimization. The 40 tips below may seem basic, but you’ll find many at the core of the best email marketing campaigns out there. You’ll also notice that many of the examples employ five or more of these tips in a single email. For best results, apply liberally.
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To Emoji, or Not to Emoji?

Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines.
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4 Elements of Successful Email Calls to Action

Do you want to boost email engagement and conversion rates for your brand? If you want to convert more customers and earn more revenue from your email campaigns, you need to create calls to action (CTAs) that resonate with subscribers. CTAs are elements within an email that encourage subscribers to take an action. These actions might be reading an article, browsing through an online store, or making a purchase.
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Interactive Email’s Opportunities and Challenges

Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. But first things first. Before we look at the challenges, let’s look at all the opportunities that interactive emails offers to marketers.
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