Industry News:  Personalization

The Ultimate Email Marketing Personalization Checklist (Infographic)

According to Forrester, 68% of firms say that creating personalized experiences is a priority. But creating those experiences isn’t always easy. Between planning, gathering data, targeting customer segments, designing your personalized experiences and more, it can be a lot for any email marketing to handle. That’s why we teamed up with Campaign Monitor to create the Ultimate Email Marketing Personalization Checklist. Save this list and print it out before you deploy your next personalized campaign, and use it to guide your planning and QA process.

Personalize Your Marketing With Deeper Customer Segmentation

Personalization, personalization, personalization. It's all anyone can talk about in e-commerce marketing lately. You can't just create general marketing content anymore, you have to offer your audience a hyper-personalized message based on their exact interests, experiences, and needs—or else you won't get a minute of their attention. In fact, 74% of customers say they feel frustrated when website content is not personalized.


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