Industry News:  Marketing Tools

4 Product Management Tools To Help You Become A Better Email Marketer

Over the last few years, I have started to see a shift in the problems faced by email marketers. Building email programs is becoming more and more like building software, as email marketers move from a world driven by campaigns toward a more programmatic approach. The focus on supporting clients in "doing a job" with complex process flows feels a lot (to me) like building a software product. So what are some of the tools that product managers use to build software that could be useful to marketers?
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