Industry News:  Content & Copy Writing

Create Your Buyer Persona in 5 Simple Steps

Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in. A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges and problems align with your audience’s.
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5 Marketing Experts Share Their Top Email Writing Tips

You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with some pointers from the pros.
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