Industry News:  Case Studies

We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.

Every time we sent an email, we ended up with lots of data. Open and click rates from hundreds of emails delivered to hundreds of thousands of subscribers. But all this data didn’t tend to give us clear, actionable steps to improve our emails. I just couldn’t figure out the why behind the numbers. More often than not, I found myself guessing why subscribers might have responded negatively or positively to any given email. I had no way to tell how they actually felt.
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Winback for the Win: Tips for Successful and Safe Re-Engagement

As previously enthusiastic subscribers grow dusty and unengaged, marketers will generally abide by one of two practices: keep the subscriber indefinitely or cut them from the list entirely. In a recent blog post—Saying Goodbye to Increase Your ROI—the importance of cutting unengaged subscribers is evaluated in depth. The crucial (yet potentially painful) takeaway is that in order to ensure best in class deliverability for your engaged subscribers, you have to learn to say goodbye to those that have slipped away. While cutting your unengaged subscribers may be necessary to keep your inbox placement and IP reputation strong, there is one final life preserver you can throw these addresses: the winback campaign.
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How to Pull Off Data-Informed Marketing that Matters

Maybe you’ve tested subject lines or obsessed over optimizing a landing page call-to-action. You greet your customer by first name in emails and track campaigns with UTM parameters. You rejoice when you see lifts in engagement like opens and clickthroughs. But how are these adjustments really affecting your business? Are your customers happier and sticking around?
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How Yard House Helped Guests Find Their Favorite Beers with a Localized Email Campaign

Imagine receiving an email letting you know that your favorite seasonal craft brew just became available at one of your favorite local restaurants. You’d be pretty excited, right? That’s the experience that American restaurant Yard House wanted to deliver to their guests. But with 68 locations – each with a rotating menu of craft beer – it would be a real challenge. With kegs tapping out at different times, each location would have a different selection of beer on tap. How could Yard House create an email campaign that could inform every guest in every location?
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10 Examples of Using Email for Lifecycle Marketing

Marketers understand people rarely purchase after their first touch with a website or brand. Consumers need nurturing at multiple stages throughout the purchase funnel. Lifecycle marketing allows companies to send multiple emails with the goal of educating prospects so they understand what the company offers and how it can help them succeed. In other words, companies use lifecycle marketing to increase the likelihood of purchase, increase retention, and lifetime value.
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