Industry News:  Automation

The State of B2B Marketing Automation in 2017

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy. The report was based on data from a survey conducted in April and May 2017 among 355 in-house B2B marketers from around the world.
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Email Automation 101: How To Use Automation

“Email automation.” You hear the phrase again and again. But if you’re new to the email marketing game, you probably have a few questions about it! So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want
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