Industry News

You’re an Email Beginner? Don’t Panic

So, you’re in charge of email now. Maybe you’re a web developer and your boss asked you to help out on some email projects. You said yes, just to find out that building an email is nothing like building a website. Or you’re a marketer and somehow your brand’s email marketing strategy landed on your plate—and you don’t even know where to start.

Is Your Email Aesthetic Hurting Your Clicks?

The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. Across digital channels, we’ve seen a progression from crowded and clunky to sleek and minimalist. In our effort to produce creative with a modern aesthetic, are we depriving our audiences of a positive user experience? Is our creative contributing to tune-out and abandonment?

The Ultimate Guide to Bulletproof Buttons in Email Design

As designers and marketers, we all understand the importance of getting people to interact with our campaigns. That’s why the call-to-action, or CTA, is critical. We’ve written before about CTAs and their importance in email marketing and in this blog post, we’ll dive a bit deeper into one method of crafting calls-to-action—the bulletproof button.

40 Tips for Dramatically Better Emails

When it comes right down to it, email marketing is all about getting the basics right. Yes, you need to segment your lists and yes, you should upgrade your transactional emails, but every email marketer also needs to invest time in big picture strategies like positioning, voice, value and conversion optimization. The 40 tips below may seem basic, but you’ll find many at the core of the best email marketing campaigns out there. You’ll also notice that many of the examples employ five or more of these tips in a single email. For best results, apply liberally.

To Emoji, or Not to Emoji?

Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines.

Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR

Marketing departments may not realize the seismic impact a new regulation will have on their plans for 2018. And if they don't begin planning today, CMOs may discover that after May 25, 2018, their teams will not be able to execute campaigns and activities in the way they used to—at least not without facing the risk of legal action against their companies resulting in dramatic penalties and brand damage.

Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress over is text and image ratio. But that’s exactly what we do! Unfortunately, there’s not a blanket answer that encompasses everyone. But we can determine where it does and doesn’t make sense in specific cases.

4 Elements of Successful Email Calls to Action

Do you want to boost email engagement and conversion rates for your brand? If you want to convert more customers and earn more revenue from your email campaigns, you need to create calls to action (CTAs) that resonate with subscribers. CTAs are elements within an email that encourage subscribers to take an action. These actions might be reading an article, browsing through an online store, or making a purchase.

Email Marketing Predictions for 2018 (Infographic)

If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: "How can I get bigger, better results?" Well, it’s no secret that creating relevant, customer-centric experiences deliver the best results. That’s why we predict that 2018 will be the Year of the Customer. Here’s what we think will be the biggest customer-focused trends in 2018.

Interactive Email’s Opportunities and Challenges

Enthusiasm for email interactivity is at an all-time high, with marketers declaring that 2017 is the year of interactive email, saying that interactivity was a bigger trend than Big Data. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. But first things first. Before we look at the challenges, let’s look at all the opportunities that interactive emails offers to marketers.
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