Industry News

6 Manipulative Email Tactics that Marketers Should Stop Using in 2018

While brands everywhere are embracing customer-centricity, many relics of brand-centric thinking are still out there. Let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to shift to respecting our subscribers’ intelligence instead of insulting it. With those goals in mind, here are six manipulative email tactics that have no place in modern, subscriber-centric email marketing programs
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Interactive Email for Beginners: 6 Interactive Elements You Can Add to Your Emails Today

n the beginning of 2017, we asked over 1,200 email marketers about what they think will be the biggest email trend of the year. Interactive email lead the list, with 27% of marketers saying that 2017 would be the year of interactive email. And indeed, we did see some truly inspiring interactive emails, including these masterpieces from Nest, B&Q, and Burberry.
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We Wanted to Know If Subscribers Liked Our Email Content. Here’s How We Got 1,600+ People to Tell Us.

Every time we sent an email, we ended up with lots of data. Open and click rates from hundreds of emails delivered to hundreds of thousands of subscribers. But all this data didn’t tend to give us clear, actionable steps to improve our emails. I just couldn’t figure out the why behind the numbers. More often than not, I found myself guessing why subscribers might have responded negatively or positively to any given email. I had no way to tell how they actually felt.
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The Truth About Email Marketing [New Research]

It’s inevitable. If you’re keeping up with industry news, you will come across reports about the decline of email. And you’ll probably find at least as many reports refuting those claims. In order to separate fact from fortunetelling, Return Path partnered with Ascend2 to survey business leaders and marketing decision-makers for a true insider’s view of the state of the email industry.
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